The 100-billion-level Beauty And Personal Care Market Is Accelerating Its Outbreak, How Can Low-carbon Plastic Packaging Help The Sustainable Development Of The Industry?

According to Brandessence market research, the global personal skincare/cosmetics market is expected to reach approximately $180 billion by 2026, growing at a CAGR of 5% during the forecast period (2021-2026). It can be seen from the data that both the personal care products and cosmetics markets show strong vitality and potential. The expansion of the market size of the beauty and personal care industry means that more product packaging is needed to meet the market demand.

 

Today, we take stock of the latest sustainable packaging designs and low-carbon material applications for beauty and personal care packaging, and how the upstream and downstream of the industry chain provide more business opportunities for the plastic packaging industry.

 

LVMH: Bio-based and recycled plastics accelerate applications

 

LVMH is promoting sustainable packaging for its perfumes and cosmetics. (Image: The Pack Hub)

 

French multinational luxury brand LVMH is deepening its collaboration with Dow Chemical to accelerate the use of sustainable packaging in LVMH perfume and cosmetics products. The collaboration will enable bio-based and circular plastics to be integrated into LVMH's multiple product applications, without compromising the functionality or quality of the packaging. The ongoing cooperation between the two companies will use bio-based plastics and recycled plastics, respectively, for the manufacture of high-quality perfume caps and cosmetic creams.

 

Kao: Film-to-film recycling technology, thin-walled packaging development

 

Kao explores film recycling and thinning applications. (Image source: Kao)

 

Kao is working with partners to develop film-to-film recycling technology for flexible packaging. Together with Mitsui Chemicals and Prime Polymer Co., Ltd., it is exploring ways to mass-produce recycled plastic pellets for films. Through the technology developed through the joint development, Kao refills the Attack ZERO with 10% recycled materials and an intermediate layer, which was launched in May this year.

 

In addition, Kao has innovatively reduced the width of the molded ear material for polyethylene (PE) plastic bottle containers, and improved the resistance of the container to environmental stress by dispersing the pressure of the bottle body, so as to achieve a thin body of the bottle.

 

At present, Kao's Birou and other brands have fully used new PE container bottles, which reduces the amount of PE plastic used in a single product by 24% (about 9g) compared with before the improvement.

 

Sephora: Launched a recycling program for empty bottles into new packaging

 

Sephora works with partners to promote packaging recycling. (Image source: Sephora)

 

French cosmetics brand Sephora has partnered with nonprofit Pact Collective to launch the Beauty (Re)Purpose recycling program in multiple stores across North America. By collecting used bottles from Sephora retail stores, Sephora and its partners convert these materials into new packaging, trays or carpets.

 

The program, which will launch in May 2023, will drive consumers to proactively recycle and recycle beauty and wellness packaging.